Twitter for business Advantages and disadvantages of Twitter for business. Evaluate the pros and cons and decide if Twitter is right for your business. Benefits of Twitter for business There are a number of advantages that using twitter can bring to a business: Reach a wide audience: Twitter has a large user base, which could include your potential customers.
Using hashtags can help you reach an audience interested in a particular topic or in a particular location. Deliver customer service: The platform allows direct two-way communication with your customers. Because it's a public interaction, if you do it well it shows your business in a positive light Brand identity: Being on Twitter can help communicate your brand ethos and personality.
This should help your business appeal to your target audience. Feedback: Twitter can be a useful resource for gathering feedback from customers. Cost: It is free of charge to set up a Twitter account. While paid ads are available, many businesses see benefits from organic posts and interactions. Challenges of Twitter for business It's important be aware of the downsides of Twitter for businesses: Resources: Maintaining a presence on Twitter requires a time commitment.
Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. What do people think about a certain topic or trend?
What are their needs, moods and mindsets? The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. So you can use this section to discover the Twitter hashtags and conversations that are important to your audience. How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness. One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience.
In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers. Make sure you use a tone that aligns with your brand voice and personality.
Today marks the th anniversary of the ratification of the 19th Amendment, granting women the right to vote. Sweet, right? Well, not so much for women of color. These actions help you boost visibility and brand awareness, thus proving to be a major benefit of Twitter. The most successful brands on Twitter have both paid and organic strategies. To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content.
Conversely, promoting a Tweet can give it organic momentum. The Sprout BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are:.
It may not be as difficult as you think to attract followers on Twitter. However, you will have to put some effort into making your Twitter account attractive to other users. They will only follow you if you appear interesting and relevant to them. A Twitter chat happens in real-time and is usually centred on a unique hashtag. Ideally the chat should last no longer than an hour. At the end, thank the participants and officially end the chat.
If you plan to summarise the discussion, let participants know when and where this will be available. Blogging offers an effective and inexpensive way to disseminate and publicise research, as well as involve research participants and end users.
It allows an online community to share thoughts and opinions, and debate a subject. There are several ways of creating your own blog, including using blogging platforms such as WordPress or setting one up on your website.
If you go to the effort of creating a blog then you probably want to ensure that you attract as many relevant visitors to it as you can. You can do this by:. Videos can be a useful and innovative way of getting your message across, but they must be appropriate for the target audience. They can be relatively expensive. However, there are free apps that make videos easier than ever to produce.
If you do decide to produce a video you should find a unique angle and avoid the typical corporate video. Among the most popular video-sharing sites are YouTube and Vimeo. You can also embed YouTube and Vimeo videos on your own website. Many users will find videos through searching using specific keywords. You need to make sure that your videos have clear and meaningful titles and descriptions. These will affect how a video performs on social media sites as well as in search engines like Google.
Podcasts provide a cheap and effective way to deliver audio content to your audiences. They are particularly useful for broadcasting interviews, debates and lectures. You can also record podcasts remotely, via Skype or telephone, with people that you cannot meet face to face. Before publishing your podcast you should ensure that anyone who participated in the podcast is happy with it.
The technical side of producing a podcast can seem daunting but it is usually a relatively straightforward process. NOTE Council web content is being transitioned to this website — let us know if you have feedback or would like to help us test new developments.
Choosing what social media you use.
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