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Go to Chrome Beta. Delaying privacy labels until Facebook had taken the flak, then heralding significant new changes to its flagship Chrome browser. And on the surface, its killing of the dreaded cookie and cracking down on cross-site tracking comes across as a major step in the right direction.
When it comes to such data harvesting, the industry gorillas are Google and Facebook. They care about protecting their surveillance business model. If they really cared about privacy, they would just stop spying on billions of people.
Choosing a browser is a highly subjective matter. Usability, speed, features, seamless cross-platform options, all are factors. And Chrome has spent more than anyone on ensuring that its user experience is as sticky as it gets. But unlike Apple and Microsoft, the other two tech giants in the browser business, Google doesn't generate its revenue from products, it generates its revenue from data, your data, targeting ads. How Google plans to protect your privacy while mining your data to sell you more stuff—or rather to enable its business customers to sell you more stuff.
Google is replacing cookies with Federated Learning of Cohorts FLoC , which is now under trial without impacted Chrome users knowing about it. Put simply, that hidden, secretive algorithm tracks the sites you visit and your online activities to assign you to a group. The FLoC origin trial is an early but important step toward the Privacy Sandbox's goal of an open web that is both private by default and economically sustainable.
With data harvesting and tracking, history tells us to beware the unintended consequences of even well-meaning developments. When you surf the web, you betray the most intimate details about yourself. Therefore, you have to download and install it yourself. Here's how to get started on Mac , PC , and iPhone.
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